Your goal is to consult and coach clients with your expertise and you know you could help more people but marketing your business isn’t so easy when marketing strategies are changing. Marketing is shifting. It’s not about clicks and traffic anymore. It’s about building relationships with people who then will become your clients. Do you have ways that you are actively creating and nurturing real relationships? Podcast guesting is a great place to start.

The internet has made it easier than ever to learn about the coaching industry and find advice from successful coaches and consultants. Digital podcasts are an accessible way to learn how to improve through the valuable experience and insight of others. Plus, podcasts fit easily into everyday life — listen on your way to work, while shopping, or at the gym.

So how can you use this medium to share your experience, expand your network and grow your coaching and consulting business?

Diversify your lead sources. Generally, the best leads come from genuine conversations and relationships, not setting up automated lead generation systems. Podcast guesting gets you out in the world and actively creating relationships through a trusted podcast host whom the audience has self-selected to hear will grow your practice.

Market Research. Podcast guesting allows you to tap into a lot of different audiences and see which will successfully engage with your new ideas. It’s a great way to test the waters and see where your niche succeeds. Podcast guesting allows market feedback which allows insight into where to adapt marketing strategy and service options in real time to fit the needs of those who resonate with your message the most.

Raise your profile and price. With exposure comes authority and credibility. Just like public speaking, when you share a stage with another big name in the industry, it instantly raises your value through association. Appearing on a podcast elevates your authority through a shared stage so you are now associated with that host and any other guests on the show. This gives you a more diverse presence in your market. Podcasting enables you to share your content on a globally searchable arena. When you appear on the host’s show, you attach yourself to the host’s momentum, otherwise called the ‘snowball effect’.

Launch & Expand Your Own Podcast. Being a guest on other’s podcasts can help you explore the podcasting world before expanding to create your own podcast. This helps you refine your ideas and see which audience would be keen to hear more about what you have to offer. It allows you to practice how you put your message across, get some behind-the-scenes looks at how to run a show, and start building anticipation for your launch with other show listeners.

Rebrand. Whether you are starting a new business or moving on from your current company, you want to make sure popular search engines like Google know your business. If your customers search for you online but everything is routed to your old business name or agency, it’s taking business and attention away from your current enterprise. So it would be a good time to overhaul your SEO. Appearing on podcasts is the fastest way to generate interest online toward your new business. As you hold interviews, these interviews—together with corresponding blogs and social media posts—will be placed first when someone searches for you online, driving traffic towards you.

You possibly feel like you do it all already, but there’s always room to diversify your lead generation so that you can expand your client reach. The best way to get big clients that take you to the next level is through fostering relationships with your ideal audience that have specifically selected to hear information on your topic. Speaking personally to the audience develops more interest than clicking on ads. It allows you to connect with hundreds of people and share your expertise all while being evergreen.

Here are some coaching podcasts to give you an idea of how podcast guesting can help your business.

Coaching to Flourish

If you want inspiration to start your coaching business Coaches John Andrew Williams and Raj Anderson can help. They interview professional trainers and certified coaches to learn about their unique journeys as well as discussing coaching tools and concepts to promote inspiration.

Coaching to Flourish • A podcast on Spotify for Podcasters

Coaching Life

Well-respected coach Phil Goddard interviews other coaches and clients to provide a firsthand look at what it’s like to be a life coach.

Coaching Life | Phil Goddard

Everything Life Coaching: The Positive Psychology and Science Behind Coaching

This podcast is hosted by John Kim and Noelle Cordeaux as they explore the psychology of positive thinking and the impact of life coaching. The episodes are about 30 minutes long, making them perfect for aspiring life coaches to fit them into their busy day.

Everything Life Coaching: The Positive Psychology and Science Behind Coaching on Apple Podcasts

International Coaching Podcast

This official podcast for the International Association of Coaching (IAC) will help you strengthen your coaching practice and master your skills. The IAC has high standards for coaching, and it’s reflected in the quality of this podcast and the way they assess coaching mastery.

INTERNATIONAL COACHING PODCAST - International Association of Coaching (certifiedcoach.org)

Coaching and Mentoring Best Practice – Both Sides of the Coin

This podcast is quite unique: Each episode features an interview with a coach and their client. The 30-minute episodes are hosted by Jenny Butter, an accredited master coach.

Coaching and Mentoring Best Practice - Both Sides of the Coin on Apple Podcasts

The Reboot Podcast

Hosted by Jerry Colanna, this podcast features CEOs, start-up founders, and entrepreneurs who discuss their emotional and psychological challenges. Colanna is a certified coach who founded Reboot and worked at many prestigious companies. The podcast featured in Forbes 12 Best Podcasts for Entrepreneurs and garnered solid reviews from CEOs of major firms.   

The Reboot Podcast on Apple Podcasts

Executive Coaching for Business Owners

Hosted by Tony Mayo, this business coaching podcast focuses on the fundamentals of executive coaching and the tools high-level professionals need for success.

Executive Coaching for Business Owners by Tony Mayo on Apple Podcasts

Business Accelerator

Michael Hyatt and Megan Hyatt-Miller discuss how to create long-term success in business. The hosts explore personal development on the road to meeting your goals — advice that will help both you and your clients.

Business Accelerator Podcast - BusinessAccelerator

WE ARE PODCAST BOOKERS

Who we are: Simply put we are expert podcast bookers. We have been busy for years now, booking guests on podcasts for business owners, podcast hosts, book authors, business coaches, financial advisors, retail brands, SaaS, Apps, tech companies, fitness and health professionals - really anyone who wants to tell the world who they are. We also work with marketing agencies who would like to offer podcast guest booking to their clients, but want to use our team. We are proud of our team - we have been around long enough to know that it takes hard work to book our clients on top podcasts - but when we see our clients successfully grow their client base and build a great online reputation - it is worth all the effort and more.

Email our team manager Michelle. She will set you up with our team so you can enjoy the many benefits of being a podcast guest. michelle@expertbookers.com