How Podcast Ratings and Reviews Affect Your Podcast
Podcast Ratings and Reviews
They make all the difference!
Ratings and reviews have become an integral part of the decision-making process in our modern culture and digital age.
They serve as a guide, providing insights into the quality and overall satisfaction that previous consumers have experienced and help us to choose quality experiences with informed choices. It's a powerful tool, especially in an age where options are plentiful, and competition is fierce.
By sharing their experiences, people create a community of trust and help others navigate the vast array of choices available in the marketplace. Whether it's a product, service, or entertainment, the voice of the masses can steer us toward making decisions that align with our expectations and desires and these shared insights offer a glimpse into what we might expect. In this blog we are going to look at how ratings and reviews affect your podcast.
Rating a podcast can serve several purposes. Here are a few reasons why rating a podcast can be important:
For Podcast Creators
Discovery
Highly rated podcasts are more likely to be recommended by the podcast platform’s algorithms to other users, especially on platforms like Apple Podcasts. Listeners look for podcasts that have great ratings and have been recommended by others.
Credibility
High ratings can lend credibility to a podcast, indicating to potential new listeners that it’s worth their time. This also helps when desiring to book high profile guests to interview. If a podcast has a high number of positive ratings, it’s likely that the content is well-produced, particularly informative and captivating to the audience.
Feedback
Podcast creators value feedback as high ratings confirm they are meeting their listeners’ needs and expectations, while lower ratings may indicate areas for improvement. Written reviews are given on some platforms which give more detailed insight on feedback and allow creators to specifically address certain questions. Reviews are a great way to have a dialogue with your listeners about your show.
Support
High ratings can attract more listeners and even potential sponsors and guests, which can contribute to the podcast’s growth and sustainability.
For Podcast Listeners
Discovery
Listeners are often on the lookout for something new to listen to but often are open to be guided to what to listen to. Ratings and reviews help listeners find quality shows easily.
Feedback
If you provide value and are consistently answering the questions your listeners are posing, they will keep coming back to you because of your content and knowledge.
It is a simple way to support creators is to leave positive feedback.
For Podcast Guests
Discovery
A previously unknown guest can be mentioned in reviews and therefore encourage the listener to want to find more out about them.
Credibility
A podcast guest aims to find the right podcast to share insights or promote a product. Having good ratings and reviews gives the guest confidence that the show is credible and well-established which makes it easier to entice them to come onto the show.
Feedback
Reviews can help guests to get feedback on the topic, product or service they are selling. This is valuable as it can help them analyse what works and what needs to be improved.
What to take into consideration.
Not every listener leaves a review. Odds are that they are listening while doing some activity and are not able to leave a review the moment an episode finishes, and then later forget. So, try to implement a call to action on your show to remind them, such as, “Thank you for listening to the show today. Be sure to leave a rating and a review on your favorite podcasting platform.’’
Summary
There is no doubt that a particular rating can make or break the success of a podcast.
A high rating can catapult a podcast to the top of the charts, making it more visible and likely to be picked by new listeners. On the flip side, a low rating can be an opportunity for a podcast to improve and adapt based on listener feedback. Either way, engaging with ratings and reviews is a win-win for both podcasters and their audience. They not only guide listeners to quality content but also provide creators with valuable feedback.
WE ARE PODCAST BOOKERS
Who we are: Simply put we are expert podcast bookers. We have been busy for years now, booking guests on podcasts for business owners, podcast hosts, book authors, business coaches, financial advisors, retail brands, SaaS, Apps, tech companies, fitness and health professionals - really anyone who wants to tell the world who they are. We also work with marketing agencies who would like to offer podcast guest booking to their clients, but want to use our team. We are proud of our team - we have been around long enough to know that it takes hard work to book our clients on top podcasts - but when we see our clients successfully grow their client base and build a great online reputation - it is worth all the effort and more.
Email our team manager Michelle. She will set you up with our team so you can enjoy the many benefits of being a podcast guest. michelle@expertbookers.com