Have you toyed with the idea of being a podcast guest? If you are a modern marketer, the answer is likely yes!

 So why haven’t you been a guest yet? You may feel intimidated by getting behind the microphone. Likely, written content has been your main source of reaching your audience up until now, and there is a certain comfort in a premeditated written word. But is success really found in your comfort zone?

The conversational and intimate nature of a podcast has been proven to boost brand awareness, brand consideration and purchase intent, which is exactly what you want your content to achieve. So follow along as we shift into gear, and take you down the road of success by being a podcast guest.

The Era of Isolation

2020 may be blanketed as a year to write off, but let’s make it a year to write down. You have the power to break the barriers of isolation through podcasting. By utilizing this tool, you have the capability of reaching into the homes, and safely breaking the barriers of social distancing for your audience.

Especially during this time, your target audience may be thirsting for new and captivating forms of content to consume. They’ve checked all their emails, refreshed their social media accounts countless times, and have checked the news regularly. They need to not only be entertained but more importantly, they need to be informed. So, to make sure you meet the needs of your niche audience by keeping your content fresh by sharing your unique take.

Audio –On-Demand

An incredible feature of being a podcast guest is the versatility and longevity of your discussion. Rather than a one-time pitch for your brand, podcasting allows a listener to reach your information at any time! Are they staying up late? Waking up early? Regardless of their ever-changing schedules, your audience has the capability to connect with you once you have been a podcast guest.

Whether commuting on the train or car, relaxing on the patio or taking a stroll in the park, listening to a podcast is the perfect way for them to learn more about your background, motivation, and purpose as a brand.

This feature of podcasts really lends itself to being the engine of your creative efforts. How so? Instead of constantly attempting to create the next topic to base your marketing on, let conversations steer your content marketing. Keep it simple, keep it connected.

 

Connect With Your Audience

Lead a conversation by taking control of your podcast presence. Gesturing, smiling and having a warm tone of voice reflect to your listeners that your brand has a human appeal. It reminds them that this just isn’t about money for you, it’s about bettering their lives through your mission.

Seize this avenue of being a podcast guest as a key to bridge the gap between you and your target audience. Connect with them, inform them, and help them to personally identify with your objective. Being on the podcasting platform shows them that you are embracing new ways of reaching them and that the wave of the future includes you.

 

Sheer Simplicity

If time isn’t on your side, being a podcast guest is. Your discussion length depends on you! You can take a few minutes or a few hours with your host. By taking advantage of the services of a great podcasting booking agency, the process is ever simplified. Your strength is in the role of being a groundbreaking thought leader. Meanwhile, your podcast agency takes on the role of organizing the platform for you to be able to express yourself.

Working to tailor your host to best suit your business, and handling the logistics of the discussion, your podcast booking agency ensures the only thing you have on your mind is the direction you want the conversation, and therefore content, to flow.

 

Be a Modern Marketer

The very definition of modern implies a characteristic of the present, encompassing the techniques, methods and ideas of today. Gone is the day of being restricted by your marketing strategies, and in are the times of being able to clearly convey multiple key messages in a concise time frame.

Your audience has seen countless ads, social media posts and printed form. They expect more, and they want more, otherwise, they wouldn’t be making a conscious choice to connect to you via your podcast interview.

You can quench their thirst for knowledge about your brand, and water their seeds of interest by sharing and communicating with your host on contemporary topics that are directly related to your mission. By doing so you can greatly increase your brands footprint from the listeners' perspective.

The popularity of podcasting is coming in like a tsunami, so make sure you get ahead of the wave and use it to fuel your content engine.

Let’s Sum It Up

If being a podcast guest isn’t already a central component of your content engine, now is the time. The time to not only make it a priority but to make it happen. Make today the day you choose to capitalize on the medium of podcasting with enormous momentum by being a podcast guest.

Read the article Marketing Your Business In A Changing World