The current world climate might have altered, or altogether erased, events that you have planned and eagerly anticipated. As we take the first steps into another year riddled with hope, anticipation, and at times uncertainty, what we might be searching for more than ever is stability.

We are quite aware that podcasting is likely not the solution to your life's problems. Is it possible though, that one spark of stability in your life will offset tremors in other uncertain aspects?

Have you found yourself questioning if you will be able to go into the office, or will need to work from home? Wondering if you will need to stay home with your children as they may be shifted to online learning again? Perhaps even your financial situation has become ever more uncertain as world events cause you to reinvent how you conduct business.

Have you found yourself clinging to your morning cup of coffee a bit tighter? Savoring the family Friday games night a little longer? Finding solace in your favorite weekly show, and taking your dog for a walk on the same known streets? Why? Because we have become ever more aware that small aspects of structure in our life ground us and help us keep our rhythm.

If these seemingly mundane aspects of our life can help us so intrinsically to keep our balance, would it not stand to reason that finding stable ways to connect to others, discover new communities and expand our business would be advantageous?

By now you probably know the garden path we are leading you down. And of course, this is a plug for being a podcast guest. But it is for very real and human reasons that podcasting has become such a notable platform. The human connection that podcasting brings to the table is needed a little extra in our lives today.

2022 is a new year in the era of communication. 2022 is also a new year in the era of isolation.

So it is vital to the joy and contentment of our everyday lives that we find real connections. We might find those connections by podcasting.

#connect

You can find a community through podcasting. You may quickly realize that the heartbeat of your business is strengthened by connecting with not just a high number of people, but people who are searching to learn more about your expertise. Through podcast guesting you are guaranteed to be reaching an audience who are interested in your topic, and who have consciously decided to spend a part of their day exploring the opportunity to connect with your message through your podcast interview.

You are also able to connect beyond the listening audience. Take full advantage of other aspects involved, such as connecting with your host and creating a bond, as well as utilizing show notes to allow others to easily access your social media handles and website. This increases SEO, raises your number of social media followers, and widens the reach your message can extend to.

Quench Your Thirst

While we may be used to being in a bustling office, commuting on a crowded train, or listening to the familiar hum of our home being filled with friends and family, has the volume on your life’s soundtrack been turned down over the last two years? For some, it has been altogether muted.

There is a certain emotional intimacy that comes with hearing a familiar voice. We can’t help but smile when we hear the warm tenor of our favorite person's voice over the phone, via Zoom, or on a voice message. So while we may be more limited than in times past to the physical contact we can have, why not create new friendships by discovering another favorite podcast.

Invite the host into your home, so to speak, by listening in. Explore new genres, ask friends for recommendations, and explore a topic that you may have never thought to listen to. Additionally, think about your personal niche and find podcasts that dive deep into your area of expertise. Get familiar with the host and their various guests. It may very well be possible that you could end up being an expert guest on the shows you love to listen to.

Grow Your Network

Podcasting is a safe and steady way to grow your network in this current climate.

In 2021 there were an incredible 850,000 active podcasts with over 48 million episodes (note that only active podcasts are included in this statistic, so the number of available podcasts is much higher). From this database of podcasts, well over 50% of Americans are listening in, with reported 28% tuning in on a steady basis. Seems like a low percentage? Let's put that into perspective. That translates into approximately 80 million people. Since there are almost 70 million Netflix account owners, that makes over 10 million more weekly podcast consumers in the US than Netflix. Now that’s mainstream media.

These findings are making some analysts feel that the current is shifting from video to audio content. And really, why wouldn't it? It’s much easier and more efficient for content creators and contributors to record, edit, publish and share audio. It is also simpler and more convenient for your audience to consume audio content as they can seamlessly incorporate it into their routine, as they can listen while doing other things.

The Time Is Now

Can you be the next expert guest on some of the best shows related to your line of work? Why not continue to solidify your position as a thought-leader in your industry by sharing your knowledge on podcasts? If you’re not sure how to make that happen, why not look into using a podcast interview booking agency who will take care of it all for you?

The time is now to strike out and blaze a new trail in your podcasting journey. It might just be the trail that helps you find your solid footing in this new and exciting year.

we are podcast bookers

Who we are: Simply put we are expert podcast bookers. We have been busy for years now, booking guests on podcasts for business owners, podcast hosts, book authors, business coaches, financial advisors, retail brands, SaaS, Apps, tech companies, fitness and health professionals - really anyone who wants to tell the world who they are. We also work with marketing agencies who would like to offer podcast guest booking to their clients, but want to use our team. We are proud of our team - we have been around long enough to know that it takes hard work to book our clients on top podcasts - but when we see our clients successfully grow their client base and build a great online reputation - it is worth all the effort and more.

Email our team manager Michelle to see if you qualify to be a podcast guest. michelle@expertbookers.com

Statistics taken from:

The 24 Eye-Opening Podcast Statistics You Need to Know in 2022 (nealschaffer.com)20+ Podcast Statistics & Facts to Know in 2022 - 99firms