Calling all podcast hosts and expert guests - are you getting the most value out of each podcast episode and/or interview? 

If you are a podcast host, you have probably put a lot of work into creating a five-star show. Hopefully, your listeners are loving your information, and the number of people tuning in is growing. This hasn’t just happened by accident! It has involved investing time and energy to research, record, and publish podcast episodes and interviews that you are truly proud of!  

If you are an expert guest using podcast interviews as part of your marketing strategy you are also putting in the time and investment to be available and deliver a great interview.  

But what about after the interview gets posted and goes live online - is that the “end of the road” in terms of value? 

Not at all! Your engaging information is still ripe for the picking! How so? Through content repurposing!

Define It  

To repurpose your content, you simply use an existing podcast, break it down into bite-size pieces, and re-work it into various new formats.  These new formats - such as videos, audiograms, posts, blogs, graphic quotations, and more, can be shared on your website and social media platforms and be linked to the full version episode. This fresh form of presenting your information allows you to reach more people, featuring an episode for an extended period of time, and get the maximum value. Record it today, post it tomorrow - feature it for months!

No Expiry Date

Don’t let your information sit on the shelf! Blow the dust off of even older podcast episodes and polish them into new content. 

You can take the value of every episode you produce, or every interview you do, to the maximum. By refreshing existing interviews, you can cherry-pick motivational expressions, valuable tips, or inspirational sentences, and rework them into new mediums for even greater outreach.

We live in an age where content is gold. By repurposing, you create opportunities to stretch one episode into multiple engaging posts. 

Sure it's a little work, but it’s a win-win situation. Not only have you provided your audience with a full-length episode of top-notch content, but by repurposing you are reminding them of the best bits, and will hopefully spark the interest of potential new listeners. 

Keep It Social  

By posting a snippet from your podcast episode or interview you can attract more listeners. As we all know, one of the greatest things about podcasts is that episodes are available online well after they have been recorded. This means that you can keep drawing in new listeners to download an episode for potentially years. By baiting correctly with a catchy phrase or informative tidbit, you catch people's interest and direct them to listen to the full episode. 

As a show host, this means more downloads and likely more subscribers for your podcast. 

As an expert guest using podcast interviews as a marketing strategy, by repurposing your interview episodes into bitesize content to post, you can drive more visitors to your website and potentially attract new clients. 

 There are also extra benefits to this further engagement. You can see what posts your followers like. Through their comments, questions, and feedback you will get a clearer grasp of the type of information your followers and audience like and you will be able to apply that to future episodes and interviews. 

Also, by discovering what your followers respond to via social media, you receive a clear gauge on what posts will fuel their interest, enabling future customized content that is clearly tailored to your listeners! 

Video Content 

In the same amount of time it takes to record an audio-only podcast, why not click the “camera on”  button to simultaneously attain video content!  

You can set up live streaming or pre-recorded video.  

Keep in mind that live streaming is more intimidating, and there's less room for error, for both host and guest. 

Many great platforms, such as zoom, allow for easy video recording. You can post the videos on your website and even set up your own YouTube channel. 

A straightforward benefit of video content is that your audience can put a face to the name! It’s all about creating connections, and even though this may not be something that you do for every interview, occasionally providing a video of your guest experience can be a great way to forge a stronger connection with your audience.  

What’s an Audiogram?

An audio what?  

Audiograms are succinct audio files that are transformed into a video. By clipping a part of the audio from your podcast and pairing it with an image, an audiogram is created.  

When scrolling through social media, it can be hard to trigger a response in a viewer strong enough to make them stop and absorb your content. Through audiograms, the viewer is much more likely to pause their scroll, and start to listen! By adding a convenient link to the full podcast episode in the description a new listener is created in the blink of an eye.  

True, audiograms might not be the first thing that came to mind when tapping into your podcast! But audiograms have proven to be eye-catching forms of media. In fact, audiograms are estimated to outperform photos by over 80% on Facebook, and the average engagement for a Twitter audiogram is 8x higher!

The Transcript / Blog  

We are all about the SEO benefits of podcasting! 

By converting your interview into a simple transcript – or take it up a notch with a blog, you can yield some impressive SEO results. 

Don’t forget to integrate internal links to referenced books, websites, social media sites, or contacts to your blog as well. 

In addition to making sure a host posts, your interview on their website and includes backlinks to your information, as an expert guest you can also post the episode on your website and return the favor by including links!  

So tap into major SEO value by creating an article that will help your interview’s content to rank even higher in search results! 

Evergreen Content  

Just as an evergreen tree remains green and vibrant year-round, resistant to weather trends, evergreen content persists despite the trends around it. Put simply, it doesn’t go out of date. This timeless form of content is based on a topic that is consistently relevant to your listeners, regardless of the season.  

Podcast episodes remain ever-green, but by extracting even more talking points as repurposed content, you keep the foliage in full bloom for even longer. So while sharing the latest trends and current affairs, try to focus on information that involves more than the immediate value. You can truly remove the expiry date of your content by thoughtfully incorporating evergreen information.  

Click here to read the article “How To Be An Outstanding Podcast Guest”

Push It Out The Box

By setting the pattern of converting your episodes and guest interviews into fantastic content in other forms,  you will greatly increase the value of your podcasting investment. 

Try to resist the urge to steamroll out episode after episode, brushing aside the importance of repurposing. You are a forward thinker – otherwise, you would not have got into podcasting in the first place! So take it one step further, harvest every ounce of value possible from your shows, and get your content in front of your audience across multiple platforms by means of content repurposing!

If you need help with the suggestions listed in the article, feel free to reach out to our expert marketing team.