It’s probably fair to say that the year 2020 has been etched on to our minds, it’s one that will not easily be forgotten. Each of us has had our lives affected in different ways. The sheer scale of the global events has resulted in life and business as we knew it, now being completely changed. From the onset, we have found ourselves having to adapt quickly. Now we find ourselves faced with the reality that things may never return to what they were. 

Although our general way of doing things, the way we buy and sell, and our time management may have changed; our needs, wants, and demands still remain pretty much the same. 

To meet those needs, many business owners have had to look for new ways to care for their customers and clients, adjust to new ways of delivering services, and approach marketing differently. 

Although many companies have been impacted negatively, businesses and platforms that entertain and inform are thriving. Podcasts are busier than ever and are proving to be a brilliant marketing option for many business owners through this time. More people are listening and downloading episodes than ever before, with audiences wanting to hear from industry experts for advice, direction, encouragement, and a positive distraction. 

The fact that you don’t need a membership or paid subscription to listen to podcasts makes them uniquely popular. And unlike the days of flicking through TV channels looking for something to catch your interest, podcasts can be easily searched to find the specific subjects you want to listen too. Also, there is no restriction as to when, where, or even how you listen. Simply put, podcasts provide easy, convenient, productive, quality listening. 

Business owners who are not tapping into the power of podcasts may be missing a trick. Being featured as an expert guest to talk about matters related to your expertise, provides global exposure to a global audience. 

If we have had to change our business by operating online more, one of the advantages is that location is no longer a limitation. For example, Joe Fitness who previously coached his clients at the local gym can now offer one-on-one virtual fitness coaching to anyone located anywhere. 

Being an expert guest on podcast shows delivers huge value and numerous benefits to a business owner. They include:

1. Establishes you as a thought-leader, giving credibility and boosting your reputation.

2. Drives more traffic to your site.

3. Each episode is ever-green marketing content that is forever searchable online. 

4. Each episode is great content that can be repurposed for your website/social media. 

5. Hosts post your episodes to their websites with organic back-links to your site, increasing your SEO

6. As you deliver valuable advice and experience you inform and give back, helping build a global community. 

For more detailed information on those benefits read the article: Are Podcast Guest Appearances Worth Your Time?

As we settle into our new norm, business owners should consider utilizing podcast guesting to help them not only survive this time and what’s to come, but to grow and thrive. 

If you need help or advice in getting booked as an expert guest on quality podcast shows, get in touch with our experienced team at The Expert Bookers.