How To Market Your Podcast - The Best Tools

Podcast Marketing Tools

Getting the word out about your podcast or podcast guest appearance can be tough! We have searched the web and found some great tools to help you out. Check out our picks!

How To Get The Most Out Of Every Podcast Episode With Useful Marketing Tools

In this day and age, any successful marketing strategy includes the essential tool of podcasting. 

Having enough content to constantly keep your social media followers happy can be a struggle. Whether you are the host or an interview guest podcasting can eliminate that problem.

How do you use your podcast content for your social media and in turn increase your reach? Well, having the right tools at the ready will make the process more effective and efficient for you. Creating a strong marketing strategy for your podcasting, ensuring you wring every valuable drop out of every episode and interview you record, will help you to be successful in your quest to get your message out to more listeners.

The best way to do that is to break your episode down into segments or best quotes, create graphics for each one and then post across different channels. You can include posts, videos, blogs, audiograms, and more.

We have created a list of tools below that we hope you will find useful in helping you develop a great podcast marketing strategy. And no we are not paid for any of this. None of the programs on our curated list have any affiliation with The Expert Bookers. We simply hope that these programs and tools can further assist you in sharing your interviews with the world and keep making your podcasting strategy successful. After all, keep in mind that your episode does not end once you stop recording, and you can utilize it at any time for future content inspiration. 

Most of the programs and tools we have listed include a free trial period. It can be a good idea to try out the free option for a month to see if it is a good fit for you but keep in mind that the paid program will likely have more features.

Below are 8 marketing tools to help you in sharing your podcast interviews and episodes with the world.

Visual graphics tools to help with podcasting

These tools can be used to create eye-catching graphics relating to your podcast interviews and episodes that can then be posted to social media channels, websites and more.

Program: Canva 

Link: https://www.canva.com/ 

Pricepoint: Free

Canva hits the top of our list for visual design on the fly. An invaluable tool, the site offers videos, gifs, posters, images for social media, booklets, websites, multimedia presentations, and more. Perfect for someone who feels they lack a creative eye, Canva preset templates allow you to simply pop in your text and go. If you want to customize your post, on many templates you can edit the color and images of the elements so they can be a sharp reflection of your existing branding.

Program: Adobe Express

Link: https://www.adobe.com/express/ 

Pricepoint: Free/ $9.99 monthly 

In a similar way to Canva, Adobe Express is a design tool for graphic creation that contains templates that you can customize for your specific branding and needs. Many will be able to use the free plan with more scaled-down features that still include royalty-free images and templates for your social media.

Program: Unsplash

Link: https://unsplash.com/ 

Pricepoint: Free

Are you looking for the perfect image to create your graphics? Then Unsplash is for you! As of April 2023, the site has over five million photos, so you are sure to find one with just the right elements for your design. High-resolution images coupled with professional shots will boost your posts to the next level. You can add text and quotes from your latest podcast interview over a photo for a lightning-quick post that will be sure to catch your follower’s eye. 

SOCIAL MEDIA MANAGEMENT TOOLS TO HELP WITH PODCASTING

Keeping up with frequent posting on social media can be super time-consuming. These tools can help with content and posting management. To truly get the most out of your podcast interviews, you should be actively posting either the full episode or multiple broken-down fragments of the conversation across your social media channels. Tools such as the ones listed below can help make light work of such a task.

Program: HubSpot’s Social Media Management Software

Link: https://www.hubspot.com/products/marketing/social-inbox 

Pricepoint: $18.00 monthly 

HubSpot is a customer relationship management platform that has been created to scale along with your business. The features of this platform include marketing, customer service, operations, sales, and content management options. Scaleable from 1 - 2,000+ employees, HubSpot can assist podcasters who are looking for an all-in-one marketing solution that can be a key part of their marketing strategy. Features that can be especially useful to podcasters are email marketing, landing pages, contact management, and chat options.

Program: Buffer

Link: https://buffer.com/ 

Pricepoint: Free

Podcasters who are regulars on social media can find their saving grace in Buffer. Whether you are the host or the guest, you can schedule social media posts ahead of time and they will be posted according to the schedule you have set. Buffer allows you to post content to Twitter, LinkedIn, Facebook, Google + Pages, Instagram, and Pinterest. You can schedule your posts, interact with followers and measure the performance of your posts in one simple place. As a podcast guest, you can promote your interviews ahead of time, and schedule posts to be released on the day the episode airs to drum up excitement for the show and amp up the number of listeners. 

Program: Headliner

Link: https://www.headliner.app/ 

Pricepoint: Free to $19.99 monthly 

Headliner is an audio-to-video tool that makes it a simple process to convert podcast audio into full-feature videos.  

A podcast audiogram is a short clip of your podcast episode set to an image of your cover art and a waveform. You are able to create a simple audiogram with one image and a waveform, or you can make an entirely customized video with several different images, effects, and text options. Audiograms are visual sound bites that can greatly enhance the success of your posts, as they can generate up to five times more engagement than a social media post that is a still image.

SEO Boosters 

Program: Google Ads Keyword Planner  

Link: https://ads.google.com/intl/en_ca/home/tools/keyword-planner/ 

Pricepoint: Free

Improve your SEO by strategically using Google Ads Keyword Planner! This tool will let you view monthly search volumes and words. In turn, you can use this information to strategically insert these buzzwords into your podcast, transcript, or blog posts to boost SEO. The results may be unexpected and something you may have not thought of before. Give it a try, and watch your hits multiply.

Program: Answer the Public

Link: https://answerthepublic.com/ 

Pricepoint: One free search every month/ Plans start at $9.00 monthly

Answer the Public is a jackpot into consumer insight. The program taps into autocomplete data from Google and other search engines to create phrases and questions that people are asking in the scope of your keyword. This information can help you pick new episode topics, or speaking points that you can add to your bio-sheet to create tantalizing interviews that will be relevant to the content your listeners are craving. Drive more traffic to your episodes, and increase your downloads, shares, and views by using Answer the Public as part of your marketing strategy.

Recording a podcast interview or episode is just one step. Be sure that you are utilizing the full power of a great podcast marketing strategy by getting your content out to an increased audience. By creating graphics, and cherry-picking the best quotes and segments, you can create unlimited content for sharing. We hope the above tools help you in doing that and increase your podcasting success.

Happy podcasting!

we are podcast bookers

Who we are: Simply put we are expert podcast bookers. We have been busy for years now, booking guests on podcasts for business owners, podcast hosts, book authors, business coaches, financial advisors, retail brands, SaaS, Apps, tech companies, fitness and health professionals - really anyone who wants to tell the world who they are. We also work with marketing agencies who would like to offer podcast guest booking to their clients, but want to use our team. We are proud of our team - we have been around long enough to know that it takes hard work to book our clients on top podcasts - but when we see our clients successfully grow their client base and build a great online reputation - it is worth all the effort and more.

Email our team manager Michelle to see if you qualify to be a podcast guest. michelle@expertbookers.com

References:  https://dictionary.cambridge.org/dictionary/english/strategy