You’ve recorded a gold standard podcast interview. Check! Now what? The host has posted your interview episode on their website and included backlinks to your site. Time to walk away and let the people listen in…right? Sure you can do that, but with a little more proactivity you can ensure that you get every drop of juice from the marketing and SEO opportunities. With only a few easy steps, you can drive more traffic to your podcast interview via your social media.
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Calling all podcast hosts and expert guests - are you getting the most value out of each podcast episode and/or interview? If you are an expert guest using podcast interviews as part of your marketing strategy you are also putting in time and investment to be available and deliver a great interview. But what about after the interview gets posted and goes live online - is that the “end of the road” in terms of value? Not at all! Your engaging information is still ripe for the picking! How so? Through content repurposing!