You’ve recorded a gold standard podcast interview. Check! Now what? The host has posted your interview episode on their website and included backlinks to your site. Time to walk away and let the people listen in…right? Sure you can do that, but with a little more proactivity you can ensure that you get every drop of juice from the marketing and SEO opportunities. With only a few easy steps, you can drive more traffic to your podcast interview via your social media.
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Calling all podcast hosts and expert guests - are you getting the most value out of each podcast episode and/or interview? If you are an expert guest using podcast interviews as part of your marketing strategy you are also putting in time and investment to be available and deliver a great interview. But what about after the interview gets posted and goes live online - is that the “end of the road” in terms of value? Not at all! Your engaging information is still ripe for the picking! How so? Through content repurposing!
Why podcasting? Why now?
We won’t deny there are other great forums to connect with your audience. We wouldn’t be creating this blog if we weren’t convinced it would be sharing some valuable information with you! This being said, as guest blogging was popular throughout the 2010s, guest podcasting is the format of the 2020s and beyond!
Spotify is investing heavily in podcast production. How will that affect the world of audio as we know it? Learn the latest.
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By being featured as an authority on podcast interviews, more and more businesses, professionals and experts are establishing themselves as thought leaders. What does it take to be a podcast guest and are you ready?
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This article discusses why big is not necessarily better, and what factors should be more important to podcast guests wanting to get the most benefits and returns from their podcasting experience.
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There is more to an interview than getting booked on to a show and simply turning up ready to sell yourself, service or product to an audience! So, how do we truly achieve the benefits?
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Podcast stats for 2018 report that over 50% of all US homes are podcast fans, with a whopping 73 million Americans listening to podcasts at least once a month.
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Sue explains why you should trust your podcast booker.
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Tips and practices to being a great conversationalist.
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Why you need an Expert Booker to book great podcast interviews explained in detail.
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