Calling all podcast hosts and expert guests - are you getting the most value out of each podcast episode and/or interview? If you are an expert guest using podcast interviews as part of your marketing strategy you are also putting in time and investment to be available and deliver a great interview. But what about after the interview gets posted and goes live online - is that the “end of the road” in terms of value? Not at all! Your engaging information is still ripe for the picking! How so? Through content repurposing!
Why podcasting? Why now?
We won’t deny there are other great forums to connect with your audience. We wouldn’t be creating this blog if we weren’t convinced it would be sharing some valuable information with you! This being said, as guest blogging was popular throughout the 2010s, guest podcasting is the format of the 2020s and beyond!
By being featured as an authority on podcast interviews, more and more businesses, professionals and experts are establishing themselves as thought leaders. What does it take to be a podcast guest and are you ready?
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