You’ve recorded a gold standard podcast interview. Check! Now what? The host has posted your interview episode on their website and included backlinks to your site. Time to walk away and let the people listen in…right? Sure you can do that, but with a little more proactivity you can ensure that you get every drop of juice from the marketing and SEO opportunities. With only a few easy steps, you can drive more traffic to your podcast interview via your social media.
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Calling all podcast hosts and expert guests - are you getting the most value out of each podcast episode and/or interview? If you are an expert guest using podcast interviews as part of your marketing strategy you are also putting in time and investment to be available and deliver a great interview. But what about after the interview gets posted and goes live online - is that the “end of the road” in terms of value? Not at all! Your engaging information is still ripe for the picking! How so? Through content repurposing!
Why podcasting? Why now?
We won’t deny there are other great forums to connect with your audience. We wouldn’t be creating this blog if we weren’t convinced it would be sharing some valuable information with you! This being said, as guest blogging was popular throughout the 2010s, guest podcasting is the format of the 2020s and beyond!
Through good SEO, you can allow searchers easy access to you and your website. As a podcast interview booking agency, we rub virtual shoulders with hundreds of great marketing-related podcasts. With SEO specifically in mind, we’ve compiled what we think are the top ten best SEO podcasts worth your attention.
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Spotify wants to turn more of its original podcasts into TV shows and movies. The company recently announced a partnership with the production company Chernin Entertainment.
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Remote interviews are a fact of life for every podcaster, and in today’s era of social distancing, more so than ever. Since you rarely get the chance at an interview do-over, nailing down your remote recording workflow is essential. We’ll show you how to prepare for and record a remote interview, so you get it right the first time.
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Because of Covid-19, our everyday lives and routines have dramatically changed. With most of us on lock-down in our houses and self-isolating, how do we stay connected? One way is through the world of podcasting.
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The ultimate goal of a podcast guest appearance is to build awareness of your business and showcase your expertise. In addition to the listener audience, there are many more advantages to being a podcast guest. This article discusses the real value of doing podcast interviews.
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